The Quality Management System for Digital Advertising
Easily monitor important quality metrics in real-time without any manual data entry. Integrate and link accounts to create quality control dashboards and charts.
Generate constant improvement in your advertising by reducing defect or low-performing strategies and inventory. Stay in control by having an up to date view of critical quality metrics.
Key benefits:
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Reduce costs. By removing waste and defect ad impressions from your media buying.
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Improve advertising performance by leveraging higher value impressions and clicks.
Why quality matters in advertising
Quality management in digital advertising is crucial for several reasons, each contributing to the overall success and efficiency of marketing campaigns:
Enhanced Campaign Performance
By implementing rigorous quality management practices, advertisers can ensure that their campaigns are optimized for the highest possible performance. This includes the use of advanced analytics and quality control processes to reduce defective ad impressions, increase attention rates and inventory quality, refine targeting strategies, adjust bidding tactics, and streamline ad placements, leading to better engagement rates and higher conversion potential.
Cost Efficiency
Effective quality management helps in minimizing wasted expenditure by reducing the frequency of poorly targeted or irrelevant ad placements. This means that advertisers can allocate their budgets more efficiently, ensuring that every dollar spent contributes directly to campaign goals.
Brand Integrity and Reputation
High-quality digital advertising safeguards a brand’s reputation by ensuring that ads are associated with appropriate and contextually relevant content. This protects the brand from potential negative implications of ads appearing alongside unsuitable content, which can damage consumer perceptions and trust.
Compliance and Security
Quality management in digital advertising also encompasses compliance with industry standards and regulations, including data protection laws. This is crucial in maintaining the security of user data and upholding consumer trust.
Start monitoring and control your digital advertising quality metrics today
Our quality management platform allow you to easily create quality control charts for the most important metrics such as click discrepancy between analytics sessions and DSP clicks as well as a number of other metrics. Sign up today to get started: